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‘Boldly Be’ Collaboration Announced


“BOLDLY BE” WITH 'STAR TREK' AND KID CUDI

Source: Courtesy / Star Trek

This week (October 5), science fiction media franchise Star Trek and rapper, singer, songwriter, record producer, actor, and fashion designer Kid Cudi announced details of their one-of-a-kind collaboration, kicking off Star Trek‘s all-new ‘Boldly Be’ campaign. Taking inspiration from Star Trek‘s ethos of IDIC (Infinite Diversity in Infinite Combinations), ‘Boldly Be’ encompasses the Vulcan philosophy that vast variables create truth, beauty, and strength.

The collaboration will launch on October 12th at the start of NYCC (New York Comic Con) with the release of an original Kid Cudi song inspired by Star Trek titled ‘Heaven’s Galaxy.’ The track was written by Cudi and produced by his longtime collaborator Dot da Genius. ‘Heaven’s Galaxy,’ which was inspired by Cudi’s own fandom of Star Trek, will be available beginning Thursday, October 12th on all streaming platforms. On top of that, fans can visit the Star Trek x Kid Cudi booth that will showcase the capsule collection and a first look at the Fortnite gaming experience at NYCC on the Javits show floor from October 12th-15th, booth 2653.

Fans can also join Star Trek, Kid Cudi and Fortnite as they embark on an out-of-this-world music and gaming collaboration like nothing this Galaxy has seen before! STAR TREK X KID CUDI: MIRROR MAYHEM brings Kid Cudi into the worlds of both Star Trek and Fortnite to perform his brand-new Star Trek themed music collaboration, ‘Heaven’s Galaxy,’ as well as never-before-heard songs from his new album, INSANO

Boldly Go as you partner with Captain Skyles (Kid Cudi) on a mission to uncover the source of a sonic anomaly that threatens the peaceful planet Vada. Beam down to explore, discover and defend a world these forces are threatening to tear apart. It’s up to you and other Starfleet recruits to work together with Captain Skyles to uncover the source of this musical malady and restore the harmony of Vada while there’s still time! STAR TREK X KID CUDI: MIRROR MAYHEM will launch later this month.

Featuring Star Trek inspired mantras like ‘Live Long and Rage,’ the Kid Cudi x Star Trek capsule collection will include tees, crewnecks, hoodies, a custom button-up t-shirt and a colorful leather varsity jacket with robust chenille and embroidery details. The collection will debut at New York Comic Con on October 12 with a preorder window exclusively for attendees, followed by the global release on shop.kidcudi.com on Oct. 16th. 

Congrats to Cudi on such a huge collaboration! Let us know what you think about it in the comments!



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