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New York, New York –News Direct– ASCEND4M

Award winning former Sony Music Entertainment executive Joel Klaiman has launched ASCEND4M, a global music and entertainment marketing and consulting agency delivering broadscale media strategy and artist/brand-friendly direction and development.

The new company’s focus is on music, media, marketing, and full-scale day-to-day talent management (4M), aligning services for artists and businesses via a diverse range of content and media & music spaces, as well as for wholly signed artists on the ASCEND4M label.

Among ASCEND4M’s initial endeavors is guiding the new music/content discovery app Tunespotter, a search engine that curates optimal music sync moments across all visual media including, movies, TV, commercials, and more.

Klaiman/ASCEND4M was brought on to consult for the company in 2022, with Klaiman appointed CEO this past June to lead the company in all capacities and drive engagement in the marketplace. ( Says Klaiman: “With the content explosion occurring across all media we’re committed to making Tunespotter the ultimate destination for the best music you’ve ever seen!

Klaiman has held a number of key senior music industry leadership positions over the years fostering longstanding artist and business relationships. He’s achieved across-the-board success stories at Columbia Records and Republic Records and the entrepreneurial start-up HITCO Entertainment, where he recently oversaw the company’s transition in its sale to Concord.

Klaiman cites the launch of ASCEND4M as the culmination of his experience and a dream fulfilled: “Years in my head, months in the making, I’m thrilled to announce my own agency and label. Working with groundbreaking artists and culture-changing companies over the years, I’m grateful for the knowledge and skills gained from those experiences. I’m excited to partner with new and established artists and a broad range of media businesses as we lift for takeoff.”

Along with Tunespotter, ASCEND4M’s current roster of clients includes fast-rising Asian American pop band North Star Boys, signed by Klaiman at HITCO, releasing their first EP in March and recently completing their first sold-out North American headlining tour with their second EP slated for an October release; the singing sister trio sensation Sorelle, acclaimed finalists on the NBC TV series ‘The Voice’; Casey Baer, up and coming LA-based singer/songwriter and emerging TikTok star with multiple singles slated for release prior to her EP due out in October. To view the complete ASCEND4M list of clients and services, visit: (ASCEND4M.COM)

Readying Tunespotter for its much-anticipated launch, Klaiman envisions ASCEND4M as an independent consulting hub for artists as well as a creative haven for other cutting-edge entertainment ventures. “We’ve been hard at work since January putting a team together that understands a growth-driven mindset and collaboration with purpose. We want to empower creators so that they can ascend to heights never dreamed possible.

About Joel Klaiman

Acclaimed music business leader with nearly three decades of experience, Joel Klaiman has helmed senior executive positions for Columbia, Republic, and most recently HITCO Entertainment.

Recognized for vaulting Columbia Records to a #1 market share during his tenure as Executive VP/GM of the company, Klaiman has consistently delivered winning strategies for the world’s most innovative labels and performers. Many of the artists he has guided have logged songs on Spotify’s Billions Club, the exclusive list consisting of only those songs that have accrued one billion or more streams on the platform. Acknowledged for developing #1 artists across a broad spectrum of styles and genres, he’s worked with best-selling icons throughout his career, including Taylor Swift, Adele, Beyonce, Amy Winehouse, David Bowie, Harry Styles, One Direction, Pharrell, John Legend, Drake, Nicki Minaj, Lil Wayne, Chainsmokers, and others.

Cited annually on Industry Power Rankings for numerous success stories, brand partnerships and other global enterprise-wide strategies, Klaiman’s successfully guided the day-to-day operations of multiple companies, with oversight in P&L management, marketing, social media, publicity, promotion, video production, content development and sync licensing, as well as emerging categories and services. Klaiman has been a member of the Clio Music Jury, a voting member of the Rock and Roll Hall of Fame, and a member of the board of directors for the T.J. Martell Foundation.

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