It’s the second day of the Cannes Lions International Festival of Creativity, and awards were doled out across eight categories today.
On Tuesday, June 18, the winners in the following categories were announced: Design, Digital Craft, Entertainment, Entertainment for Gaming, Entertainment for Music, Entertainment for Sport, Film Craft and Industry Craft.
U.S. companies took home a total of two Grand Prix and 10 Gold Lions.
Notably, U.S. Apple work — created in-house and with agency partner TBWA — took home a total of 16 Lions across four categories: Digital Craft, Entertainment, Film Craft and Industry Craft.
Campaign US has rounded up all of the stateside winners. Watch all the winning work from day two below, and check back daily for the latest news from the 2024 Cannes Lions International Festival of Creativity.
Design
“MullenLowe Global Rebrand” for MullenLowe Global, by MullenLowe U.S. New York
Award: Gold Lion
MullenLowe Global Rebrand Design Case 2023 from MullenLowe Global on Vimeo.
“Listening to the Earth” for Planetary Guardians, by AKQA Bloom Miami
Award: Silver Lion
All images: Cannes Lions International Festival of Creativity / press portal.
“The Black Grammy” for The Grammy Awards, by TBWA\Chiat\Day
Award: Silver Lion
“Ara” for Strap Tech, by Strap Tech Austin and Brands & People Award
Silver Lion
“Toledo Museum of Art” for Toledo Museum of Art, by Lafayette American and Semi:Formal
Award: Bronze Lion
Digital Craft
“Spreadbeats” for Spotify, by FCB New York
Awards: Grand Prix, Gold Lion, Bronze Lion
“Lap of Legends” for Michelob Ultra, by FCB New York
Award: Gold Lion, Silver Lion
“VisionOS” for Apple, by Apple Cupertino
Award: Silver Lion
“Driving While Black” for Courageous Conversation Global Foundation, by Goodby Silverstein & Partners and Critical Mass
Award: Silver Lion
“MullenLowe Global Rebrand” for MullenLowe Global, by MullenLowe U.S. New York
Award: Bronze Lion
“Banned Book Club” for Digital Public Library of America, by FCB Chicago
Award: Bronze Lion
“The Shotline” for Change the Ref and March for Our Lives, by MullenLowe U.S. Boston
Award: Bronze Lion
Entertainment
“We Are Ayenda” for WhatsApp, by Creative X and Modern Arts
Awards: Grand Prix, Gold Lion
“Shot on iPhone/Little Garlic” for Apple, by TBWA\Media Arts Lab Los Angeles and TBWA\Media Arts Lab Shanghai
Award: Silver Lion
“Translators” for U.S. Bank, by McCann Detroit
Award: Silver Lion
“Fuzzy Feelings” for Apple, by TBWA\Media Arts Lab Los Angeles
Award: Bronze Lion
“Another Birthday” for Apple, by TBWA\Media Arts Lab Los Angeles
Award: Bronze Lion
“The Flying Train, a Magnetic Story” for Siemens Healthineers, by Area 23
Award: Bronze Lion
“Dreamcaster” for Michelob Ultra, by FCB New York
Award: Bronze Lion
“Michael CeraVe” for CeraVe, by Ogilvy PR New York
Award: Bronze Lion
“Shot on iPhone/Midnight” for Apple, by TBWA\Media Arts Lab Los Angeles and TBWA\Media Arts Lab Tokyo
Award: Bronze Lion
“Tail Orchestra” for Pedigree, by BBDO New York
Award: Bronze Lion
Entertainment for Gaming
“Diablo Anthem” for Diablo, by 72andSunny Los Angeles
Award: Bronze Lion
Entertainment for Music
“Can’t B Broken” for Verizon, by Ogilvy New York
Award: Gold Lion
“Spreadbeats” for Spotify, by FCB New York
Award: Silver Lion
“Chris LaRocca ‘Linger’” for Red Bull Records, by Red Bull Records Los Angeles and Kid Studio Toronto
Award: Bronze Lion
“Tanto” for Cassie Marin, by Somesuch Los Angeles
Award: Bronze Lion
“Black-Owned Friday 2023” for Google, by Google San Jose and Google Brand Studio San Francisco
Award: Bronze Lion
Entertainment for Sport
“We Are Ayenda” for WhatsApp, by Creative X and Modern Arts
Awards: Gold Lion, Bronze Lion
“Lap of Legends” for Michelob Ultra, by FCB New York
Award: Gold Lion, Silver Lion
“What the Football” for Nike, by Wieden+Kennedy Portland
Award: Silver Lion
“Always Open” for 7-Eleven, by Dentsu Creative New York
Award: Silver Lion
“AT&T 5G Helmet” for AT&T, by Translation New York and AT&T Dallas
Award: Silver Lion
“The Table Read” for NFL, by 72andSunny Los Angeles
Award: Bronze Lion
Film Craft
“Ashe Versus” for Moderna, by TBWA\Health Collective New York and The Youth Curitiba
Award: Gold Lion, Bronze Lion
ASHE VERSUS from The Youth on Vimeo.
“The Underdogs: Swiped Mac” for Apple, by Smuggler Los Angeles and Apple San Jose
Award: Silver Lion
“Museum-Worthy” for AICP, by O Positive Santa Monica and BBDO New York
Award: Silver Lion
Museum-Worthy from AICP on Vimeo.
“Album Cover (Longform)” for Apple, by Apple San Jose
Award: Silver Lion x2
“Another Birthday” for Apple, by TBWA\Media Arts Lab Los Angeles
Award: Silver Lion
“Relax: Tractor” for Apple, by Apple San Jose
Award: Silver Lion
https://www.youtube.com/watch?v=kuOQdo7t3Xk
“Assume That I Can” for CoorDown, by Small New York and Indiana Production Company Milan
Award: Bronze Lion
“A Life In Sound” for SiriusXM, by Somesuch Los Angeles and Uncommon Creative Studio New York
Award: Bronze Lion
“Respect” for RSPCA, by Somesuch Los Angeles and AMV BBDO London
Award: Bronze Lion
“Waiting Room” for Apple, by TBWA\Media Arts Lab Los Angeles
Award: Bronze Lion
“Fuzzy Feelings” for Apple, by TBWA\Media Arts Lab Los Angeles
Award: Bronze Lion x2
“Rumble” for General Entertainment Authority, by Droga5 New York
Award: Bronze Lion x2
“Barça Patta & Nike Bring Together That Blaugrana Feeling” for Nike x Patta, by Iconoclast Los Angeles
Award: Bronze Lion
“Don’t Let Me Go” for Apple, by Apple San Jose
Award: Bronze Lion
“Superstar” for Adidas, by Johannes Leonardo New York and Company 3 London
Award: Bronze Lion
Adidas | Superstar from Daniel Wolfe on Vimeo.
Industry Craft
“Thanks for Coke-Creating” for Coca-Cola, by VML New York, VML Kansas City and VML São Paolo
Award: Gold Lion
“Recycle Me” for Coca-Cola, by Ogilvy New York
Award: Gold Lion
“MullenLowe Global Rebrand” for MullenLowe Global, by MullenLowe U.S. New York
Award: Silver Lion
“Impossible Journey” for Aster, by Area 23
Award: Silver Lion
“Bigger Christmas Trees” for Apple, by TBWA\Media Arts Lab Los Angeles and TBWA\Media Arts Lab London
Award: Bronze Lion
“The Lost Voice” for Apple, by Apple San Jose
Award: Bronze Lion
“Triumph” for Chicago International Film Festival, by Ogilvy Chicago
Award: Bronze Lion
“Sequel” for Chicago International Film Festival, by Ogilvy Chicago
Award: Bronze Lion
