Avex USA, Japanese Music Giant, Backs Brandon Silverstein’s S10

Brandon Silverstein and Avex USA, the US division of Avex Inc.,  are turning up the volume on a major new collaboration, marking a seismic shift in the music management universe. On May 9th in Tokyo, the Global CEO of Avex Inc. announced a landmark partnership between Silverstein’s S10 Entertainment and Avex USA. This collaboration, the first of its kind between the global music hubs of Los Angeles and Tokyo, is set to significantly enhance the cross-promotion of global artists, with funding from Avex USA playing a major role in these efforts.

Brandon Silverstein, standing at the helm of S10, brings a track record lit up with hits. S10 Publishing’s catalog shines with contributions from top artists like Justin Bieber, Bad Bunny, Rihanna, Drake, Doja Cat, Tate McRae, Selena Gomez, Kid Laroi, Khalid, DJ Snake, and The Weeknd, amassing over 40 billion streams. This stellar lineup has produced 20 number-one hits in just three years, underscoring S10’s dominant presence in the music industry. Notable recent tracks include Tate McRae’s “Greedy,” Doja Cat’s “Agora Hills,” Jack Harlow’s “First Class,” and Justin Bieber’s “Peaches,” with Riize’s “Get A Guitar” also claiming the top spot in Korea. Additionally, S10 boasts six songs on Spotify’s Global Top 50, reinforcing its status as a key player in global music.

In discussing the deal, Silverstein shared his vision: “I feel incredibly fortunate to have globally-minded partners like Jay Brown, JAY Z, and the Roc Nation family. Adding the Avex team to our management ecosystem, following the immense success I’ve had with Avex in our publishing venture, was a natural progression in deepening our ever-growing relationship. Naoki Osada and the global Avex team are a true force of nature, and I am very excited about our next steps together and the limitless potential for global opportunities that our collaboration with S10, Avex, and Roc Nation opens.”

Avex USA, under the astute leadership of CEO Naoki Osada, has been making waves since its launch in Los Angeles in 2020. Osada emphasized the synergy between the two companies: “We’ve achieved a tremendous amount with Brandon in recent years, and over that time built a great trust between us. We share a lot in common with our respective companies’ DNA, and extending our partnership was a natural and organic step. We are very grateful that Brandon, Jay and Roc Nation have welcomed us into their family and are incredibly excited to create something truly unique and impactful through this partnership.”

This strategic alliance doesn’t just promise business growth; it’s a gateway for cultural exchange and mutual enrichment. For Avex’s Japanese talent, it provides a golden ticket to the vast American market, promising to spotlight their unique sounds on one of the world’s biggest stages. Conversely, S10’s roster gains an invaluable entry point into the bustling Asian markets, teeming with fans eager for fresh American beats. Avex Inc. employs over 1,500 people across 11 global offices, representing over 450 creatives in music, film, TV, and fashion and promoting over 1,500 shows annually.

S10’s existing partnership with Roc Nation is further highlighted by comments from Jay Brown, Roc Nation Co-Founder and Vice Chairman. He emphasizes the significance of the collaboration with Avex, stating, “Joining forces with Avex perfectly extends the S10 and Roc Nation family. With Brandon and Avex both being innovators, this partnership is poised to unlock endless possibilities and opportunities.”

Tweet