This week’s agency moves bring industry-transforming partnerships, new agency of record appointments and honors bestowed on the world’s top innovators.
Adam&eveDDB
Amazon added adam&eveDDB to its strategic and creative European roster. The agency will partner with Amazon on a range of creative projects starting in Q1 of 2024.
AtData
AtData added an engagement store to its SafeToSend email verification and hygiene solution. The score will rank email addresses based on engagement and activity signals.
Azerion
Azerion entered the North American market following its acquisition of Hybrid Theory, Infinia and Targetspot. The acquisitions signal the forming of a single entity, Azerion U.S.
Bizzabo
Bizzabo launched a premium event creative and production service, Studios. The service merges event technology with top-tier creative and operational expertise to creative compelling events online or in-person.
Broadhead
Broadhead was chosen as the first agency of record for Cravings by Chrissy Teigen. The agency will support the food and lifestyle brand with brand and content strategy, public relations, influencer marketing, organic and paid socials, performance marketing and analytics.
Curious Jane
Curious Jane was ranked among the best franchise marketing agencies by Entrepreneur for the fifth consecutive year. The agency is known for its work with national franchise clients like Kumon North America, Neighborly Brands and Winmark.
Finn Partners
Finn Partners was selected by the American Federation for Aging Research to lead a national campaign. The campaign will seek to enroll “SuperAgers” in a new groundbreaking study to investigate factors that influence longevity in multi-generational families with members aged 95 and older.
Moore
SPCA International chose Moore as its fundraising agency of record. The agency will optimize SPCA’s fundraising potential with innovative data technology and comprehensive omnichannel strategy.
Mr. Bronx
Audio post studio Mr. Bronx opened a new facility in the heart of the Flatiron district of NYC. The 12,500 square foot facility adds to the studio’s capabilities across advertising, production and entertainment industries.
Plan B
Plan B earned its official B-corp certification. Upon this certification, the marketing agency plans to double down on its commitments to transparency, equity, efficiency and inclusion.
Soubriet Byrne & Associates
Soubriet Byrne and Associates was chosen as the creative agency partner for BermudAir. SBA brings a heightened level of understanding of the airline industry and successful campaign strategy for the industry.
Sparkling Ice
Sparkling Ice chose two new agencies to drive forward its campaign excellence. Red Tettermer O’Connell and Partners will drive creative campaign executions and MRM Media will lead consumer behavior and media trends insights.
Storyteq
Storyteq is launching a new AI engine, BrandCore, to empower global marketers. The engine provides marketers with secure, controllable AI that learns from user interactions and brand guidelines to bolster marketing and provide greater control over campaigns.
The Kite Factory
The Kite Factory was chosen to oversee Edinburgh Napier University’s first ever always-on brand awareness campaign. The agency will roll out an integrated media campaign to increase ENU’s brand recognition through the engagement of key audiences with multi-channel storytelling.
WPP
WPP launched a podcast series, “Screaming Creativity,” hosted by chief creative officer Rob Reilly. The podcast aims to inform, entertain and inspire listeners through frank conversations on creativity in all forms.
Wunderman Thompson
Wunderman Thompson launched Reveal, an AI-powered creative testing solution. The technology is a micro-expression analysis that will work to improve performance of advertising and brand assets.
Zefr
Zefr expanded its TikTok product to provide advertisers with suitability exclusions. Done in collaboration with TikTok’s inventory filter, the expansion provides video-level signals to inform TikTok’s inventory filter for GARM suitability optimizations, so that advertisers can gain further control and transparency when using the filter on campaigns.