Hip-Hop and AI – STREET SOLDIERS
The emergence of artificial intelligence in the music industry has divided the Hip-hop community and brought up many uncomfortable questions. But there’s little doubt the genie is out of the bottle, and only time will tell what this will mean for the music world as a whole. FOX 5 NY’s Lisa Evers has the story.
Now, as technology moves forward at breakneck speed, concerns are rising in the entertainment industry – and among lawmakers – about authenticity, ownership, and the loss of creative and production jobs.
The 2023 song, “Heart On My Sleeve”, by a music artist known as Ghostwriter, featured AI voice that sounded identical to Drake and The Weekend. It initially confused fans who thought the two superstars had dropped a new duet. The ability of AI to mimic famous voices is just one feature. It is also able to perform production tasks in hours that might have taken a human engineer days.
“That’s the thing that I think is the challenge, kind of finding the balance of keeping those real moments, those real feelings and emotions and enjoying the AI technology that we have today,” Amadeus said. “As long as we can keep the feeling in music, keep the realness in music, then I think we’re in a good place.”
AI has enabled us to give voice commands to appliances, get suggested searches online, and, with ChatGPT, get fast transcripts, translations, and other tasks done quickly. It has also created new territory for scammers, intellectual property thieves, and impostors – a kind of Wild West with no sheriff in town. In the entertainment industry, the technology is outpacing the rules and laws that govern its use, but that’s starting to change, says Forbes entertainment reporter, Matt Craig.
Entertainment Attorney James McMillan made his reputation by tenaciously fighting for artist’s rights. He was named one of the music industry’s top lawyers by Billboard Magazine, and says the law has not caught up with AI. Until it does, he says he will continue to use existing copyright protections.
“In as much as you can use technology to get to the marketplace quicker, I think it’s an exciting thing,” McMillan said. “I think it becomes a scary thing when people tend to abuse the technology to mimic artists’ work or steal artists’ work and not give them the credit. That’s the scary part.”