The exclusive event was attended by members of The Latin Recording Academy®, artists and entertainment industry figures, with Rums of Puerto Rico as an official sponsor
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Credit:The Latin Recording Academy®
SAN JUAN, PUERTO RICO (JUNE 13, 2024) – The Latin Recording Academy® presented its first Best New Artist Showcase of the year featuring previous Best New Artist Latin GRAMMY® winners Joaquina and Kany García, who is also a five-time Latin GRAMMY winner. The event took place at the Museo de Arte de San Juan.
“Taking the Best New Artist Showcase series to Puerto Rico for the first time, alongside Joaquina and Kany García, is an exciting opportunity to continue celebrating the 25th anniversary of the Latin GRAMMY Awards,” said Manuel Abud, CEO, The Latin Recording Academy. “The support of our Presenting Partner Mastercard, and Official Sponsor Rums of Puerto Rico, enables us to continue delivering on our mission to foster the next generation of Latin music makers.”
The Best New Artist Showcase series is the centerpiece of the partnership between Mastercard and The Latin Recording Academy. The concept kicked off in November 2022 during Latin GRAMMY Week, and showcases have since been held in Mexico City, Sao Paulo, and Seville.
“At Mastercard, we understand that music is more than just a sound; it’s a passion that unites us all. We are excited to partner with The Latin Recording Academy to continue to connect our cardholders with their passions and create unforgettable experiences for them and their families,” said Pablo Cuarón, Country Manager for Puerto Rico at Mastercard.
The next Best New Artist Showcase will take place later this year and more details will be shared soon.
Rums of Puerto Rico was an official sponsor of the Best New Artist Showcase for the first time and provided rum-inspired cocktails from their portfolio for all attendees.
For the latest news, visit the official Latin Recording Academy site at LatinGRAMMY.com. Follow us on Facebook (LatinGRAMMYs), X (@LatinGRAMMYs) or Instagram.
ABOUT JOAQUINA:
At just nineteen, Joaquina has quickly become one of Latin pop’s most exciting rising stars. In 2023, she won the Latin GRAMMY® for Best New Artist. Additionally, Joaquina’s debut EP Los Mejores Años—for which she received a second Latin GRAMMY® nomination for Best Singer-Songwriter Album—demonstrated the singer-songwriter’s special knack for capturing the nuances of teenage angst in a way that was equally catchy and poetic.
ABOUT KANY GARCÍA:
Winner of five Latin GRAMMYs®—including one in the Best New Artist category in 2008—Puerto Rican singer-songwriter Kany García has written and performed some of Latin pop’s biggest hits, including “Hoy Ya Me Voy,” “Alguien,” “Duele Menos,” and “Para Siempre”. She often uses her voice to tell stories of women through her lyrics, and she was honored as a Leading Lady of Entertainment by The Latin Recording Academy® in 2022.
ABOUT THE LATIN RECORDING ACADEMY:
The Latin Recording Academy® is an international nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.
ABOUT MASTERCARD (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. For more information, please visit www.mastercard.com.
RUMS OF PUERTO RICO:
About Rums of Puerto Rico Program, a division of the Department of Economic Development and Commerce (DDEC), was created in 1948 to administer advertising and promotional programs to encourage rum consumption and protect its leadership in the U.S. market. Quality brands produced in Puerto Rico must be aged for at least one year, by law. This sets the level of excellence that only the best rums have and offers an extensive selection in the rum category including Bacardi, Don Q, Ron del Barrilito, Club Caribe, Reserva Añeja, Artesano Rum, Ron Pepón, Coqui Rum, Crab Island Rum, Rincón Rum, Boricua Rum, and Ron Superior, among others.
MEDIA CONTACTS:
The Exclusive Agency on behalf of The Latin Recording Academy
Elina Adut
The Latin Recording Academy
Nathalie Alberto
