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Digital Pop Stars : Noonoouri

A few years ago, the marketing landscape was transformed by an influx of virtual influencers and with the rise of generative AI, the entertainment industry is dramatically changing as well, thanks to personalities like Noonoouri.

Noonoouri is a virtual influencer with more than 400,000 followers on Instagram, and she rose to prominence after appearing in fashion shows for luxury labels like Dior, Valentino and Miu Miu. Now, Noonoouri is going from virtual fashion influencer to digital pop star with the power of generative AI. The character recently ventured into the music scene with Dominoes and the song’s popularity led Warner Music to offer Noonoouri a recording contract, which makes her the first digital influencer to secure a major record deal.

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