GRAMMY-nominated and RIAA Diamond and Platinum musician K-R.O.K., a former member of P.M. Dawn, and his business partner Kenneth Sarino, who serves as the President, launches 3rd Eye Recordings in collaboration with Universal Music Group and Bungalo Music and Film, reshaping the future of independent music with a diverse artist roster.
K-R.O.K.: From P.M. Dawn to Industry Innovator
GRAMMY-nominated and RIAA Diamond and Platinum artist K-R.O.K., known for his role in the iconic group P.M. Dawn, is charting a new course in his career with the launch of 3rd Eye Recordings, alongside his business partner Kenneth Sarino, who serves as the President. This new label, created in collaboration with Universal Music Group (UMG) and Bungalo Music and Film, represents K-R.O.K.’s evolution from artist to music executive, with a mission to empower a new wave of independent talent.
A Strategic Partnership with UMG and Bungalo Music and Film
The partnership between 3rd Eye Recordings, UMG, and Bungalo Music and Film is designed to maximize the strengths of all parties involved. UMG, as one of the world’s leading music conglomerates, provides vast resources, while Bungalo Music and Film, led by President Paul Ring, brings a proven track record of success in supporting both major and independent artists.
Paul Ring’s involvement has been pivotal in shaping this partnership. Renowned for his role in signing major artists such as Chingy, Morris Day, DJ Quik, Westside Connection, and LaToya Jackson, Ring has a storied history in the music business. His contributions include orchestrating the 2004 star-studded single “Wake Up Everybody,” which featured iconic names like Brandy, Mary J. Blige, and Missy Elliott. Ring’s deep industry expertise has played a key role in the formation of 3rd Eye Recordings, positioning the label for success.
“We’re thrilled to launch 3rd Eye Recordings and bring a new wave of talent to the forefront of the music industry,”, “Our partnership with Universal Music Group and Bungalo Music and Film provides us with an incredible platform to showcase our artists and deliver music that resonates with fans around the world.” ~ K-R.O.K.
Building a Platform for Independent Artists
At the heart of 3rd Eye Recordings is a commitment to developing a roster of diverse and talented artists. The label is already making an impact with its impressive lineup, including Jeane Marie, Brian McKnight Jr. (son of legendary Brian McKnight), West Coast Stone, Pheo aka Rhythm Iz, Baby Jayce, Shai-va, and the GRAMMY-nominate James Worthy, who has made a name for himself as a singer, songwriter, engineer, and producer. This eclectic mix of talent embodies the label’s mission to foster creativity and innovation in music.
In addition to its artist roster, 3rd Eye Recordings is supported by its publishing arm, Oceans Tide Publishing, which includes legendary names like Ronnie Hudson, King MC, Connor Mahan (the songwriter behind Kai Cenat’s hit “Bust Down Rollie Avalanche”), MC Fosty, Lovin C, and Thisisbiggz. With established veterans like Alan P, Ancient Nightmare, Tynisha Keli, Tara Kemp, Truth Hurts, Robin S, Solo Lucci, and Keith Murray on board, Oceans Tide Publishing is primed to become a powerhouse in the music publishing space.
Leading the Future of Independent Music
The formation of 3rd Eye Recordings marks a significant moment in the music industry, as the label aims to deliver fresh talent and innovative music to audiences worldwide. K-R.O.K.’s vision of blending major-label support with independent artist autonomy creates a unique approach that positions 3rd Eye Recordings as a game-changer. As the music industry continues to evolve, the label’s focus on artist development and creative freedom aligns with the growing desire for independent musicians to carve out their own paths.
What’s Next for K-R.O.K. and 3rd Eye Recordings?
With the foundation firmly in place, K-R.O.K., Kenneth Sarino, and 3rd Eye Recordings are poised for an exciting future. The label’s roster and publishing arm already signal that it’s a force to be reckoned with in the music industry. As K-R.O.K. transitions from performer to executive, he is shaping the future of independent music, ensuring that 3rd Eye Recordings not only elevates artists but also defines new possibilities in the industry…Stay Tuned!!!
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About the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President’s Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.