NEW YORK (CelebrityAccess) — RoadCo Entertainment, the Sony Music-affiliated production and distribution agency specializing in live entertainment, announced the hire of Greg Seamon as a new agent.
In his new role at RoadCo, Seamon will join the company’s sales team, led by agents Didi Perez and Jenny Sirota, booking tours across the U.S.
Seamon joins RoadCo from the AT&T Performing Arts Center in Dallas, TX, where he oversaw programming and venue sales for the last five years. Before the AT&T Center, he was Programming Manager for the Kimmel Center in Philadelphia, Programming Manager for the Mayo Performing Arts Center in Morristown, NJ and and worked as an Agent Assistant at Paradigm Talent Agency and Creative Artists Agency in New York City.
RoadCo, which launched in 2020 through a collaboration between Sony Music Masterworks and BSL Enterprises, produces live events based on popular brands and pre-existing intellectual properties along with immersive interactive attractions aimed at an all-ages crowd.
The company’s roster of live events includes Bluey’s Big Play, based on the popular children’s television series, and the West End musical The Choir of Man. RoadCo has also collaborated with fellow Masterworks Live Companies – GEA Live, Senbla and Black Ink, on Sony-IP based events such as Spider-Man: Into the Spider-Verse Live in Concert and Johnny Cash: The Official Concert Experience.