The 2024 iHeartRadio Music Festival Presented By Capital One is just around the corner, and festival-goers can experience this year’s lineup better than ever with the return of House of Music, a mixed-reality immersive experience inspired by this year’s star-studded lineup.
The House of Music will open be on September 20th and 21th at Toshiba Plaza outside of T-Mobile Arena, where the 2024 iHeartRadio Music Festival will take place. The experience is free and open to the public before, during and after the arena show starting at 4pm PT and closing at 1am PT.
Music fans can explore several interactive rooms, immersing themselves in the lives, music and passions of their favorite artists and bands, including Camila Cabello, Doja Cat, Gwen Stefani, Shaboozey and Thomas Rhett. Additionally, on Friday, September 20th, James Kennedy will DJ at the House of Music, following the festival main stage show until 1am PT — it’s a dance party!
Here’s how it works: Upon entering, guests are directed to scan a QR code to unlock their key to the House of Music, the House Pass. This simple, digital guide showcases a map and details all of the things to explore, play and win at the House of Music. A choose-your-own adventure-style experience, guests can explore rooms inspired by the artists and content they love including:
- Gritty, sexy, even voyeuristic… fans can step inside the Camila Cabello room as she introduces them to a side of Miami that she knows and loves. Guests can also leave a digital note on the C, XOXO mural, but not before taking a dip in the pool experience.
- On the forward edge of music and fashion, guests will witness Doja Cat’s famous looks. Guests get a chance to stand shoulder to shoulder with her “Scarlet” figure and use the virtual dressing rooms to try on her avant garde styles using AR.
- Gwen Stefani invites fans to immerse themselves into her world. They can create their own personalized moments and walk away with their own bouquet.
- Guests can get “Tipsy” with Shaboozey through a modern funhouse, where fans are encouraged to bring their best moves to see how they stack up against others dancing to Shaboozey’s multi-platinum, #1 hit “A Bar Song (Tipsy).” With furniture coming at fans from every angle, this room is pure fun.
- In the Thomas Rhett room, fans enter the great outdoors to capture their own candid from the video, “After All The Bars Are Closed.” After they’ve explored the campsite, they can view a massive zoetrope inspired by his About A Woman limited edition vinyl.
Guests will get the chance to experience their favorite brands in new ways and walk away with prizes and limited-edition swag. Some of the brands in the installation include Bounce, The Hartford Small Business Insurance, Hyundai, M&M’S®, Ray-Ban Meta, Valentino Beauty and [ yellow tail ], with more to be announced. The entire House is powered by a mixed-reality platform where fans earn digital points by visiting rooms. The more rooms they visit, the more opportunities they are entered in to win prizes like autographed merch, iHeartRadio Music Festival artist and concert experiences and cash prizes.