Julian Jacobs, a longtime UTA executive who has helped the firm expand into entertainment marketing, has been named to lead the agency’s New York office, effective in March.
Jacobs expects to build on momentum fostered under Allan Haldeman, a partner and co-head of TV Lit, who has led New York operations since September of 2022. UTA’s New York office comprises some 300 staffers. Haldeman is expected to continue his work with TV Lit while co-heading Theater and will travel between New York and Los Angeles after returning to the West Coast.
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Jacobs, also a UTA partner, will continue his entertainment marketing efforts, which includes brand consulting for several New York-based clients. Jacobs’ team includes more than 40 executives who work in Los Angeles, New York, Atlanta and London. Clients include Amazon, Ancestry.com, The Coca-Cola Company, Delta Air Lines, General Motors, Google, Hulu, Hyatt, LinkedIn and Lyft. UTA played a key role in helping General Motors devise two standout Super Bowl commercials in 2022 that relied on contributions from actor Michael Myers and “Sopranos” creator David Chase. Last year, the agency helped pair GM and Netflix in a single ad that featured actor Will Ferrell and the streamer’s popular “Squid Game.”
“We are grateful to Allan Haldeman, who, along with our New York leadership team, have expanded and heightened UTA’s presence in this global center of entertainment, culture and business,” said David Kramer, UTA’s president, in a statement. “With Allan’s return to the West Coast I am excited that our Partner Julian Jacobs will be taking on the role and building on the momentum of expanding opportunities for our clients, our people, and our business.”
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