The Lippin Group has restructured operations, promoting a trio of veterans to the new posts of managing director and office of the chairman.
Matt Biscuiti, Kevin Broderick and Katie Fuchs will serve as key lieutenants to chairman-CEO Dick Lippin, who has led the communications and marketing firm for more than 35 years. Biscuiti and Fuchs are based in New York; Broderick is in Los Angeles.
“Katie, Kevin and Matt each have a wealth of talent and experience that they will leverage to build upon the agency’s legacy to serve our current clients, find new business opportunities, and develop the next generation of our team,” Dick Lippin said. “Through two industry strikes and a global pandemic, we were forced to spend a lot of time determining the best model for our company moving forward. We have not only had success despite these challenges, but also seen our business activity increase significantly to the point where today we are operating at an extremely high level and adding more staff while extending our expertise in growing areas such as podcasting, FAST and AI. This new structure will allow me to concentrate on strategic issues, including our TLG Connect consulting practice, while placing everyday business activities in very capable hands.”
The promotions of Biscuiti, Broderick and Fuchs bolster the management team that includes, Jim Benson, who serves as president of corporate communications, west coast; Pam Golum, president of global entertainment; Debbie Lawrence, managing director of Lippin’s London office; Jeanne O’Keefe, senior VP; Jennifer Price, president of TV and events; and Alex Uliantzeff, senior VP.
Biscuiti has been with Lippin since 2004, focusing on tech, entertainment and media clients. Broderick joined the company in 2011 and specializes on entertainment, podcasting, industry associations, festivals and conferences. Fuchs focuses on international, TV and audio-centric clients.
“Despite belt-tightening and staff cuts happening particularly at the bigger corporations, the value of marketing has never been more evident, especially as content production ramps up after an extended pause, and streamers, networks — and the advertisers supporting them — look to maximize their audiences,” Dick Lippin said.
(Pictured: Matt Biscuiti, Kevin Broderick and Katie Fuchs)
