Luana Pagani, one of Latin music’s most respected female executives, is launching her own company following a 12-year run with Latin entertainment powerhouse SeitrackUS.
The new venture, called Fairwinds, will focus on the development of new and established artists in the U.S. and international markets, with Pagani using her expertise in marketing, promotion and management.
“After 12 amazing years of partnership with Seitrack in the U.S. where we established a profitable operation in the market, and I had the chance to grow professionally and work with people that I love and respect, I have decided to move on and start my own agency, remaining as an outside consultant for SeitrackUS,” Pagani tells Billboard.
This is not the first time Pagani branches out on her own. The multi-lingual exec for years was the senior vp of global marketing, Latin, for Sony and a central figure in the development of superstars like Shakira, Ricky Martin and Chayanne, at the height of the first “Latin explosion” of the late 1990s and early 2000s.
Then, in 2007, when she was the most senior-ranking woman in a major Latin label, she left Sony to launch her own consultancy firm. She eventually partnered with SeitrackUS, which is part of giant OCESA Seitrack, and took the role of president here in the U.S., working with artists like Ha*Ash, Los Angeles Azules and Alejandro Fernández in their management, booking and overall development.
Although Pagani will continue to work as an outside consultant for Seitrack, she will also have other artists and companies as clients.
“Artist development is, and has always been my passion,” says Pagani. “At a time when there are so many possibilities to reach new audiences, it is a privilege to be able to work with dynamic artists who are redefining the musical scene. I thank Ocesa-Seitrack and its people for this wonderful ride and look forward to continuing working with everyone in this great industry, most of you my friends.”
