November 19, 2023
Morace Landy wants music artists to not only have successful careers but to also be mentally and physically healthy.
Morace Landy, a music industry veteran known for catapulting artists to stardom, is making sure artists stay on top with the help of his company, Evolution3.
“In the past month, EV3 has welcomed a new client, Ciara, and has been actively promoting her latest single, a collaboration with artist Chris Brown titled ‘How We Roll,’” Landy told BLACK ENTERPRISE. “This track has achieved significant success, recently entering the Top 10 on the Billboard Magazine’s airplay charts. Moreover, ‘How We Roll’ is steadily climbing and is now poised to break into the Top 5.”
Launched in 2015, Evolution3‘s main focus is fostering enduring careers for musicians and artists within the fickle entertainment industry. The company’s motto, “more than a hit record,” underscores the work they do not only in artist development and promotion but also in holistic wellness and mental health. Landy not only wants to make sure artists are working on their careers, but also on their physical and mental health, as the business can wreak havoc on both.
“The significance of artists prioritizing their physical fitness and mental well-being cannot be overstated, as it directly impacts their ability to perform at their peak,” Landy explains to BE. “In any profession, including the arts, individuals aim to operate at their optimal capacity. Artists, in particular, face substantial physical and mental challenges due to their demanding schedules, including extensive travel, on-stage performances, and interviews. Excelling in these aspects is crucial for them to distinguish themselves from their peers.”
Landy has worked with such as artists as Jay-Z, Mariah Carey, Beyoncé, Luther Vandross, Babyface, T.I., Fat Joe, Trey Songz, Missy Elliott, Tyga, Jimmy Jam & Terry Lewis, and Anderson.Paak.
His company, for which he is the founder and CEO, boasts an impressive client roster, featuring industry giants such as Empire Distribution and LiveNation.
Landy grew up in the Brownsville neighborhood of Brooklyn, NY, and began his career as a musician performing at a local theater company. From 1977 to 1981, Landy was a musician for Off-Broadway plays in NYC, such as the Joseph Papp Public Theater. He also worked as a session guitar player for various Broadway and Television productions. In 1978, he became the manager of Joseph Papp Public Theatre and handled booking the thriving theater’s critically acclaimed “New Jazz” acts through 1981. Eventually, he landed his first record label job at Profile Records before moving to Warner/Reprise, where he worked in the urban promotions department. Next stop was Polygram/Island Records where he was tapped as National Director for Black Music from 1993 to 1996. He also worked at Epic and Atlantic before venturing out on his own.
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