New York Post’s fabled gossip column Page Six is taking a new step beyond the page by launching a new studio facility in New York City to shoot an expanding array of celebrity-driven content.
The Page Six studio, to open in early January as an extension of the print and online newspaper column, will have standing sets and shooting facilities for the production of daily video segments covering the celebrity entertainment and pop culture space. The studio play marks Page Six at the New York Post – which is owned by Rupert Murdoch’s News Corp. — moving well beyond its tabloid newspaper origins to the digital, podcasting, TV, video and social media platforms.
Media personality Astra, currently an on-air personality on iHeartMedia’s 103.5 KTU The Beat of New York, has been hired by Page Six to anchor the studio at 1211 Avenue of the Americas, the headquarters of parent News Corp. All video content will be published on its site, YouTube and Page Six social handles.
Earlier, a TV extension of the New York Post‘s Page Six gossip column, Page Six TV, in 2019 was cancelled after two seasons. The daily half-hour series was produced by Endemol Shine North America, Twentieth Television and the New York Post and aimed to disrupt the gossip TV space.
But Page Six TV faced stiff competition from rival shows, including Extra, Access and Access Live, along with the more tabloid-focused TMZ and Daily Mail TV, which also launched in 2017. The latest TV extension for the gossip column will see video segments produced around celebrity entertainment news, fashion round-ups, awards show and red carpet coverage, in addition to items about celebrity real estate, beauty and fashion advice.
“We’ve grown from a daily print must-read to a multi-platform source for celebrity exclusives and breaking news. Expanding our video slate is a natural next step in our evolution. We’re looking forward to the Page Six Video Studio becoming a regular stop on celebrity press junkets, and we’re excited to bring our loyal audience even more engaging content,” Sean Giancola, New York Post CEO and Publisher said in a statement on Monday.