Madison Square Garden Entertainment Corp. (“MSG Entertainment”) and Sphere Entertainment Co., (together “the MSG family of companies”), and Oak View Group (“OVG”), announced the founding of Crown Properties Collection (“CPC”). CPC is a new entity that will, in conjunction with MSG Entertainment and Sphere Entertainment Co., manage marquee partnerships with sports and entertainment brands and venues worldwide. This innovative endeavor brings together the MSG family of companies – a world leader in live entertainment and sports – and OVG – the leading full-service live entertainment and hospitality group in the world and the largest developer of sports and entertainment venues. With this announcement, industry veteran Jay Voelker will join OVG as president to lead CPC.
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“Crown Properties Collection’s purpose is to provide unprecedented global representation for world-renowned sports and entertainment brands and venues, and there is no greater portfolio to begin with than the MSG family of companies’ world-class assets. I am honored to join OVG, the leading full service live entertainment and hospitality company to represent CPC and create a new model for global partnerships in our industry,” said Jay Voelker.
The OVG-led entity will represent the most important brand assets in the sports and live entertainment industry. In addition to being founding partners, MSG Entertainment and Sphere Entertainment will also serve as CPC’s first clients, with CPC overseeing the global partnership and sponsorship representation of all brands and properties across the MSG family of companies, including Sphere (which opens in Las Vegas on September 29), Madison Square Garden, Radio City Music Hall, Beacon Theatre, The Chicago Theatre, New York Knicks, New York Rangers, MSG Networks, the Radio City Rockettes and the Christmas Spectacular. Global partnership sales and strategy will be managed by CPC, while the MSG family of companies will provide expertise and advisory services to CPC, as well as retain partnership activation and fulfillment – leveraging the companies’ well-established track record in successfully developing and executing unique partnerships with the world’s leading brands.