Oura Ring Prime Day Sale 2024

Amazon Prime Day is officially here, and if you’re in the market for a fitness or sleep tracker, now’s a great time to snag one at a steep discount. The Oura Ring Gen3 is an excellent choice: Typically retailing for $349, it’s now available for less than $300 (if you select the black or silver finish in the “Horizon” style). That’s the lowest price our team has seen—and this is the brand’s most popular model, too.

Get the Oura Gen3 Ring for as low as $297 (the lowest price we’ve seen) in this rare Prime Day deal.

ILLUSTRATION: FORBES / PHOTO: AMAZON

Unlike its wrist-worn counterparts, the Oura Ring is unobtrusive (and, for that reason, even more aesthetically appealing). Importantly, it’s also one of the best devices on the market for those interested in learning more about their sleep and heart rate metrics. “The sleep tracking is exceptional, and provides in-depth data on sleep stages and sleep quality,” says certified personal trainer and Forbes Vetted strategy editor Katie Simpson, whose wider testing feedback can be viewed in our guide to the best fitness trackers on the market. “This fitness tracker could be a good option for people more interested in improving their rest.”

oura

Oura Ring Gen3 Horizon (Black)

Fitness aficionados aren’t the only ones who will benefit from the Oura Ring Gen3; in fact, anyone with sleep disorders, depression, anxiety, cardiac issues or just a basic interest in health and wellness will find it offers plenty of benefits. That’s what Dr. Michael Breus, Ph.D, board-certified sleep medicine expert and clinical psychologist, tells writer and Oura Gen3 Heritage tester Jason R. Rich. “Among many other things, the Oura Ring collects and analyzes core body temperature extremely accurately,” Breus explains. This metric, as well as heart rate variability (HRV), “is useful data when analyzing someone’s sleep accurately.”

Pictured: The Oura Gen3 Horizon in Gold, now 15% off at $424.15 (it typically retails at $499).

Janhoi McGregor for forbes

While only the Black and Silver finishes of the Oura Ring Gen3 Horizon are available for under $300, the model’s pricier finishes (Brushed Titanium, Stealth and Rose Gold) are also 15% off. And if you’re planning to get the Oura Ring Gen3 for Prime Day but are unsure whether to commit to the membership, know that your purchase includes a free month trial of the Oura membership before you have to pay the $6 monthly fee.

We also recommend purchasing Oura’s $10 ring-sizing kit along with the Gen3; you’ll automatically get a $10 Amazon credit toward your Oura Ring Gen3 purchase (applied at checkout). And if you know you’ll be doing rigorous workouts while wearing your Oura Ring, we also recommend snagging a silicone cover, like the ones available from BandSmith, to protect your new device.

We recommend adding Oura’s ring sizing kit to your cart, as well—you’ll get the perfect fit and get … [+] $10 off your new Gen3.

jason r. rich for forbes vetted

Is Oura Ring Worth It Without The Membership?

Your purchase of the Oura Ring does automatically include a one-month Oura membership (you’ll need to start paying the monthly fee after that period). Whether you’d like to extend that membership depends on your fitness and health tracking needs. If you choose to use the device without a membership, you’ll still be able to access your daily activity and sleep scores, as well as the brand’s educational resources and your basic profile data. With the membership, however, you’ll be able to access the analytics behind those metrics, as well as more nuanced insights and recommendations.

What Day Is Amazon Prime Day In 2024?

Amazon Prime Day 2024 starts on Tuesday, July 16 and ends at 3:00 a.m. EDT on Thursday, July 18. This gives you 48 hours to shop Prime Day deals before the sale event officially closes.