Roy Taylor is the founder and driving force behind Ryff, an American multinational technology firm headquartered in Los Angeles, California. Since the company’s inception in 2018, Taylor has served as its President, Chief Executive Officer, and a member of the Board of Directors. Ryff specializes in authentic brand integration across various visual media. Utilizing AI and visual computing, the company’s platform—Placer—enables direct-to-creator messaging and advertising across TV, film, sports, and social media. Among its successes are multi-million-dollar campaigns for high-profile clients like Coca-Cola, earning the company a mention in Forbes Magazine.
Media Industry Leadership
Taylor also holds the title of Chairman Emeritus for the Infinity Film Festival in Beverly Hills. Launched as a quality voice for theatrical and independent films, the festival recognizes the infinite possibilities that have emerged in content creation and viewing experiences, particularly in Los Angeles, where the entertainment industry converges with technology hubs like Silicon Valley and Silicon Beach.
Immersive Technology Expertise
Further extending his influence in the media industry, Taylor serves as an Immersive Technology Adviser to the Deans Industry Board at Chapman University’s Dodge College of Film and Media Arts. In this role, he guides the college and its industry board on developments and opportunities within immersive technologies, including virtual and augmented reality.
Advanced Imaging Society Involvement
Taylor has been a Member of the Board of Governors for the Advanced Imaging Society since January 2016. The society was formed by creative stakeholders such as The Walt Disney Studios Motion Pictures, Sony, and Paramount, with the mission to promote advanced imaging arts and technologies like HDR, VR, HFR, and 4K. The society operates globally, with chapters in the U.S., China, Japan, Canada, the EU, India, and the UK.
Previous Role at BAFTA Los Angeles
From December 2017 to January 2021, Taylor served on the Board of Directors for BAFTA Los Angeles, focusing on shaping the overall strategy, policy, and direction for the organization. Additionally, he chaired the Sponsorship Committee, working closely with leaders in branded entertainment to support the academy’s initiatives.
With an illustrious career and a wide-ranging skill set, Roy Taylor stands as a pivotal figure in the intersection of digital media, brand integration, and cutting-edge technology.