NEW YORK / MOUNTAINVIEW, Calif. — Bridge Furniture & Props has partnered with Lily AI to empower its film and television industry clients to easily find the perfect set décor on its website. Bridge Props is a trade resource for high-quality furniture, accessories and decorative items for entertainment industry, commercial, photography and events professionals.
“Bridge is excited to introduce a new set of functionality that will help our clients to find and curate exceptional pieces that fit both classic and trending styles,” said Dave Wilson, CEO and partner. “Our partnership with Lily AI is so exciting because we can now collaborate on trends we’re seeing from our own client base that echo trends happening in the broader consumer market.”
Lily AI is a retail technology company specializing in artificial intelligence solutions for retailers and brands including Macy’s, Bloomingdale’s, JCrew and Gap. Lily AI’s technology uses computer vision and natural language processing to match and categorize home goods, art, furnishing and more with a multitude of attributes with commonly used consumer terms that can be surfaced to clients, and make it easier for them to search Bridge’s vast inventory.
“Bridge is the perfect example of driving business growth through artificial intelligence that helps humans to do their jobs better and more efficiently,” said Purva Gupta, Lily AI co-founder and CEO. “We believe A.I. is best leveraged when it augments human capabilities and allows set decorators to use normal, everyday language to find the trends they are looking for in furniture, accessories and home décor items.”
Bridge recently launched entirely new web and search experiences for its New York, Los Angeles and Atlanta locations that surface product attributes identified by Lily AI’s artificial intelligence. Clients visiting Bridge’s site can now refine rental searches for colors, fabrics and materials that mesh with their creative vision.
In addition, Bridge will also showcase new style trends identified from Lily AI’s vast, proprietary database of consumer behavior. Clients can easily build sets that represent a variety of motifs, such as “Hollywood Glam,” “Comfortcore” and “Minimalism,” to name a few.
Bridge Furniture & Props was founded in 2006 and has become the supplier for the film, television, photography, commercial and event-design communities in New York, Los Angeles and Atlanta. Each of the locations offers a unique mix of distinctive furniture, decorative accessories, cleared art, lighting and rugs, hand-picked for local set needs and all in showroom condition.