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Sugbo Entertainment Expo ignites creativity with Create Trip Summit


Picture this: Cebu City, a place renowned for its rich culture and stunning landscapes, is about to get its creative groove on. On October 20 and 21, the IL Corso Lifemalls by Filinvest is going to be the hub for the Sugbo Entertainment Expo (SEE): Create Trip Summit. This mega event isn’t just about having a good time; it’s about firing up local artists and getting businesses to see the goldmine that is Cebu’s creative entertainment scene.

The columnist with Cebu Chamber of Commerce’s Mar Panganiban and sons Lawrence and Paolo Panganiban.

The columnist with Cebu Chamber of Commerce’s Mar Panganiban and sons Lawrence and Paolo Panganiban.

The SEE: Create Trip Summit spotlights seven key sectors of the creative entertainment industry: animation, original content (novels, comic books, and other original stories), video game development, theater, music, film, and digital influencers and streamers. It promises to be an eclectic showcase of talent, innovation, and boundless creativity.

CBM 2023’s Creative Entertainment Committee chairperson, Lawrence Panganiban, believes that this event is a golden opportunity to unveil Cebu’s thriving creative scene to a global audience. He emphasizes the potential of the creative entertainment industry as an investment opportunity for both local and international investors.

“We want to show that the creative entertainment industry in Cebu is investable and worthy of support. This event is our way of pushing the industry forward and helping it reach its full potential,” said Panganiban.

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The event brings together a star-studded lineup of speakers, including industry leaders, artists, and entrepreneurs, who will share their insights on the latest trends and developments in the creative entertainment industry.

Notable speakers include Gin-Kai Chan, a Singaporean film producer known for producing the horror film “Eerie;” Alexander Lim and Sarah Ismail from Warner Music Philippines; Kerwin Go, a Filipino director; and Griselda “Jil” Bausa Go, the head of Kroma Entertainment, a Philippine film and television production company.

These esteemed guests will discuss opportunities for collaboration and investment, providing a unique platform for knowledge-sharing and networking.

What sets the SEE: Create Trip Summit apart is its emphasis on collaboration and creativity. It isn’t just another event; it marks the beginning of a growing industry eager to showcase Cebu’s creative prowess. It’s a movement, a grand gesture to celebrate and elevate the entertainment industry in Cebu.

The event is set to ignite a creative revolution in Cebu, with organizers envisioning it as the dawn of a new era in Cebu’s entertainment landscape, aiming to put the city and the province on both the national and international stage.

This creative jumpstart couldn’t have come at a better time. The entertainment industry in Cebu has been burgeoning with talent, from skilled animators to gifted musicians and innovative game developers to original storytellers.

The Create Trip Summit is the perfect platform to explore the limitless potential that Cebuano creatives have to offer. Mark your calendars and prepare to be a part of something remarkable.

As an illustration of this global reach, my company, Fire and Ice Media and Productions, a company committed to elevating Filipino creative content and promoting it globally, is actively participating in the talks and discussions at the expo. By joining hands with other industry leaders and visionaries, we aim to foster an environment that nurtures and showcases Filipino creativity on the international stage.

In a world where digital entertainment rules the roost, the SEE: Create Trip Summit is a nod to Cebu’s growing significance in the creative biz. As this event unfolds, expect a get-together of creative minds and a vision for a brighter, more creative future.



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