Up to now, he noted, the biggest domestic concert films were 2011’s ‘Justin Bieber: Never Say Never’, which finished its run with total earnings of USD 73 million, and 2009’s ‘Michael Jackson’s This Is It’, at USD 72.1 million.
Swift surpassed those titles in three days, making this the biggest box office weekend since this summer’s simultaneous releases of ‘Barbie’ and ‘Oppenheimer’.
The movie, produced with unusual speed, was released with some special Swiftian touches. AMC Theaters, which is distributing it, broke with standard practice and encouraged filmgoers to dance, sing, whip out cell phones and generally act like they were at a real concert, making for what one critic called a “delirious, dizzying celebration of Swift-mania.”
