UTA is shuffling its East Coast leadership, installing partner and co-head of entertainment marketing Julian Jacobs as the head of its 300-plus-employee New York office, as Allan Haldeman returns to LA.
Haldeman, who had been tasked in 2022 with spearheading growth in New York across several verticals, will continue in the agency’s TV lit department and relocating to be with his family. As co-head of the agency’s theater business, Haldeman will continue to travel to New York for client meetings.
Jacobs started in UTA’s agency training program nearly 15 years ago, eventually going on to help start the company’s entertainment marketing practice. After moving to New York in March to oversee the office there, Jacobs will continue to co-lead entertainment marketing, a division that also does brand consulting.
The group co-managed by Jacobs now has 40 employees in LA, New York, Atlanta and London, working with companies including Amazon, Coca-Cola, Delta Air Lines, General Motors and Google.
UTA’s New York office includes a number of business areas that are unique to the city, including theater, advertising and TV news. The UTA roster of notable New York-based TV personalities grew significantly several years ago when the company acquired N.S. Bienstock, which repped a host of correspondents and anchors on broadcast and cable news.
“We are grateful to Allan Haldeman, who, along with our New York leadership team, have expanded and heightened UTA’s presence in this global center of entertainment, culture and business,” said David Kramer UTA President. “With Allan’s return to the West Coast I am excited that our Partner Julian Jacobs will be taking on the role and building on the momentum of expanding opportunities for our clients, our people, and our business.”