Recently deepfakes of actresses Rashmika Mandana, Deepika Padukone and Katrina Kaif were made using Artificial Intelligence
Rajesh goes on to say, “There is AI training for famous voices. What happens is we just feed the real voice to AI and it can make any audio out of it. Take for example a song of singer Arijit Singh which was recently reproduced with late KK’s voice. Simply by feeding the data to the AI, they can replicate any voice or face and use it in any way. There is a huge scope of gross misuse of it. Amitabh Bachchanji and Anil Kapoor have protected their rights. They are huge stars and have the means to do that. But what about others? How will they protect their work?”
Worried about the fate of actors with AI being used so frequently, Rajesh avers, “There have been cases in the recent past where actor’s images are being used without their consent. They are being animated to make fake videos. On various levels, there is talk about AI and how it can be used in the entertainment industry. Unfortunately, there is no united front willing to talk about its misuse. There are only voices. Like that of Bachchan Sahab who wrote when Rashmika Mandana’s deepfake video was made. What I am worried about is, things on the other end are happening rapidly but our progress is very slow in understanding and processing it. The entertainment industry should be united to tackle the misuse of AI.”